Web Site Marketing Essentials is a concise, non-technical guide for small business owners looking to maximize the exposure and effectiveness of their Web sites. Starting with the Universal Home Page Formula^sm, you'll learn the strategies used by Fortune 500 companies and others to enhance their search engine visibility and convert virtual visitors into real revenue.

The book includes an appendix with over three dozen home page captures of Web sites that utilize the Universal Home Page Formula. Instead of hunting for good Web sites to get ideas from, the book gives you a running start.

eBook Bonuses:  The PDF eBook is a great accompaniment to the paperback version because it includes:

• Essential Web terms linked — important terms mentioned in the book link to either a pre-set Google search or a Wikipedia page to boost your knowledge and understanding
  
  
• Links to quickly jump back and forth through the book — one-click access to pages and chapters referenced in the text as well as all referenced web sites
  
  
• One Dozen Additional Home Page Examples — the eBook appendix includes a dozen additional screen captures of effective home pages utilizing the Universal Home Page Formula for you to get ideas from. Instead of hunting for good Web sites to get ideas from, the eBook gives you even more ideas.